While a lot of emphasis has been laid on the various aspects of a business, it eventually comes to a point where the networking skill of the owner plays a significant part in the success or failure of a business, particularly in those being operated with unsecured business loans. It essentially translates to nurturing quality relationships which in turn results in sales, which in turn leads to a healthy bottom line. Today there are many events that hard sell this concept. However there are certain nuances that need to be considered when networking is being considered in a business.
It is important to attend the appropriate networking event that compliments your business and is aligned to your business requirements. If your target consists of individual business owners, there is no point attending an event that caters to large corporate. You should always try to attend events where your potential clients congregate.
Don’t try to cover as many people as you can at an event. Rather focus on building a relationship with four or five people and give it your best. People will remember the meeting with an element of trust and will be more inclined to do business with you.
You have just one chance to make that first impression and it has to be the right one. Be genuinely interested in the other person rather than try to sell your product. Be conscious that your handshake, confidence, smile, attentiveness are all subconsciously analysed by the other person. Demonstrate a genuine interest in the other person.
Prepare a quick introduction and a brief presentation about yourself and the work you do that you can make at a moment’s notice. Remember, it has to be absolutely genuine and honest.
Most meetings end with this. The crucial part is to follow up after a decent gap. Let the other person know you want to keep in contact with a phone call or through mail. Make sure you send across your business card too. Follow up with lunch or coffee meeting. This lays the foundation for future business.
When people remember and trust you, they come back. Or, refer a friend. This is what networking is all about.
Succeeding In Business – Stick To Your Own Rules : How many 3…
SEO – A Must For All Businesses : Many persons make the mistake…